Showing posts with label ITV Lorraine. Show all posts
Showing posts with label ITV Lorraine. Show all posts

We Need to See Disability in Advertising

'It's meeee!' she squealed excitedly as we drove round the roundabout.

We manoeuvred round one more time so that she could get a closer look at the huge banner outside our local supermarket urging us to get organised for the new school term. This time we all squealed. 'It's yoooou!'

A third lap. Just for luck. Just to be sure our eyes could be believed, smiles stretched across every face in the car.



2014-08-20-14897_895124300515958_5865978186038347800_n.jpgI fell silent as I fought back a tear or two, my heart swollen with pride as I allowed the true significance of what I had just seen to sink in. This was so much more than a Mum seeing her child's face on banners outside every Sainsbury's in the land. For Natty has Down's syndrome and this is the first time that a child with any kind of disability, physical or intellectual has featured in a major Back to School advertising campaign. For me the posters might as well have shouted:

• All children have a right to quality education and the skills to enable them to lead full independent lives. 
• All children have their own unique personalities and our classrooms benefit from that eclectic mix. 
• All children, regardless of their abilities or disabilities, love a shiny new school uniform!