Oh finally. About time. And hoo-bloomin-ra!
A major high street chain are using a child with a disability in their tv ads.
|Seb White in the M and S Xmas campaign|
Presumably following data suggesting that consumers felt the brand was out of touch with the average person.
Seb White is a gorgeous little boy that we know 'virtually' as he also features with Natty in the Jojo Maman Bebe catalogue for AW12. Marks and Spencer took him on after his Mum Caroline posted a photo of him on their Facebook page.
You can see a sneak preview of the ground-breaking ad here. I bet you'll love it as much as Natty did. Go Seb, go!
To see Seb and some other ads featuring actors with disabilities hop over here to our YouTube list Disability in Advertising
See Downs Side Up's appearance on ITV Daybreak here. To read more about children with Down's Synrome who are modelling read Pioneers with Down's Syndrome
For a beautiful selection of photographs of children with Down's Syndrome modelling, check out our Pinterest Page
For details of Natty's modelling career so far read Natty, Model with Down's Syndrome
Listen to an Interview with Hayley from Downs Side Up on Heart Radio here.